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Contemporary Research in E-marketing

Contemporary Research in E-marketing PDF Author: Sandeep Krishnamurthy
Publisher: IGI Global
ISBN: 1591408261
Category : Business & Economics
Languages : en
Pages : 375

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Book Description
Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.

Contemporary Research in E-marketing

Contemporary Research in E-marketing PDF Author: Sandeep Krishnamurthy
Publisher: IGI Global
ISBN: 1591408261
Category : Business & Economics
Languages : en
Pages : 375

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Book Description
Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.

Contemporary Research in E-Branding

Contemporary Research in E-Branding PDF Author: Bandyopadhyay, Subir
Publisher: IGI Global
ISBN: 1599048159
Category : Games & Activities
Languages : en
Pages : 378

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Book Description
Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

Contemporary Research on Business and Management

Contemporary Research on Business and Management PDF Author: Siska Noviaristanti
Publisher: CRC Press
ISBN: 1000473236
Category : Technology & Engineering
Languages : en
Pages : 272

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Book Description
This book contains selected papers presented at the 4th International Seminar of Contemporary Research on Business and Management (ISCRBM 2020), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Surubaya, Indonesia, 25-27 November 2020. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, Sriwijaya University, Trunojoyo University of Madura, and Telkom University, and supported by Telkom Indonesia and Triputra. The seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in business and management area to reflect on current issues, challenges and opportunities, and to share the latest innovative research and best practice. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resources, marketing, operations, finance, strategic management and entrepreneurship.

Advances in Electronic Marketing

Advances in Electronic Marketing PDF Author: Irvine Clarke
Publisher: IGI Global
ISBN: 9781591403227
Category : Business & Economics
Languages : en
Pages : 318

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Book Description
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies

Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies PDF Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 1605661279
Category : Computers
Languages : en
Pages : 411

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Book Description
"This book offers readers a one-stop resource for contemporary issues, developments, and influences in e-commerce"--Provided by publisher.

Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives

Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives PDF Author: Latusek, Dominika
Publisher: IGI Global
ISBN: 1615209026
Category : Education
Languages : en
Pages : 382

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Book Description
"This book brings together scholars with significantly different backgrounds who share interests in the interplay between trust and technology, presenting novel theoretical perspectives on the topics of trust and technology, as well as some empirical investigations into the trust-building, trust-repairing, and trust-destroying practices in the context of technology"--Provided by publisher.

Country-Specific Effects of Reputation

Country-Specific Effects of Reputation PDF Author: Christopher Schlägel
Publisher: Springer Science & Business Media
ISBN: 3834965324
Category : Business & Economics
Languages : en
Pages : 203

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Book Description
Empirical studies show that the reputation of transaction partners affects the economic outcomes of online auction markets. In four studies, Christopher Schlägel investigates the country-specific effects of reputation and the underlying reasons for these differences.

Contemporary Research in E-marketing

Contemporary Research in E-marketing PDF Author: Sandeep Krishnamurthy
Publisher: Idea Group Publishing
ISBN: 9781591403722
Category : Business & Economics
Languages : en
Pages : 347

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Book Description
Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.

Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines

Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines PDF Author: Mih?e?, Lorena Clara
Publisher: IGI Global
ISBN: 1799866076
Category : Language Arts & Disciplines
Languages : en
Pages : 467

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Book Description
Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.

Contemporary Research in Brand Management (UUM Press)

Contemporary Research in Brand Management (UUM Press) PDF Author: Hasnizam Shaari
Publisher: UUM Press
ISBN: 9672064748
Category : Design
Languages : en
Pages : 213

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Book Description
This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities. This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position. Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.