Author: Marty Weintraub
Publisher: John Wiley & Sons
Category : Business & Economics
Languages : en
Pages : 336
A unique approach to today's hottest new job in socialmedia Today's social community managers use social media platforms andact as brand evangelists and community advocates. From creatingviral content to crisis communication to leveraging communitycontent, social managers manage online social communities and dealwith what comes. Luckily, The Complete Social Media CommunityManager's Guide: Essential Tools and Tactics for BusinessSuccess is the perfect resource for how to do this increasinglyhigh-profile and crucial job. The book features proven tactics andtechniques for effective management and includes more than 40field-tested tools and templates. If you're a social community manager, learn how to grow acommunity and achieve the results you need. Topics include adetailed guide to today's social media platforms, how to organizeand successfully share content, using metrics and reporting, andmore. Helps social media community managers develop, cultivate, andconvert their social media communities Does a deep dive into today's crucial social mediaplatforms Provides a complete toolkit of over 40 field-tested tools andtemplates on everything from how to craft a plan to developing aneditorial calendar, tracking results, and more Explains how you can organize and successfully share contentamong your target community and how to leverage that content tofurther amplify your message The Complete Social Media Community Manager's Guide:Essential Tools and Tactics for Business Success is a must-haveresource for one of the hottest new careers in today's socialworld.